Proven Expertise Backed by Real Results
Our strategies have helped over 3,500+ agents across hundreds of teams, achieve more than $13 billion in sales! These aren’t just numbers—they’re a testament to the effectiveness of our methods and the success of the agents who’ve applied them. When you enroll in our Lead Certification Program, you’re joining a proven system that top-performing teams have trusted to grow their businesses.
Week 1: Modern Consumer Journey
Today’s buyers are different. They swipe through listings, compare agents online, and make decisions before you ever meet them. Many agents fail to connect because they rely on outdated approaches that don’t match what buyers really want. This week, we’ll focus on understanding the psychology of modern buyers and positioning yourself as their trusted advisor—not just another agent pitching properties:
Learn how to align with the buyer’s psychology and expectations. Discover why most buyers don’t purchase the first home they inquire about—and how to build trust early. Uncover the myths of “local expertise” and understand what buyers actually value in their agents. What to Expect: By the end of Week 1, you’ll have a clear picture of the modern buyer’s journey and actionable insights to better connect with them from the first call.
Week 2: People Over Properties
Too often, agents focus on selling the house rather than connecting with the buyer. But buyers don’t choose a home first—they choose a person they trust to guide them through the process. This week, you’ll shift your mindset to prioritize relationships over transactions and learn how to position yourself as the agent buyers want to work with for the long haul:
Master the C.A.L.M. framework to structure the perfect first call. Learn why buyers meet with agents they trust, not the ones who focus on properties. Build strategies to stand out as a trusted advisor who understands buyer motivation. What to Expect: After Week 2, you’ll know how to position yourself as the agent buyers want to work with—not just for one house, but for their entire journey.
Week 3: Hustle Harder
The first 30 minutes after your initial call can make or break your chances. This is when buyers evaluate their options and decide who to trust. Most agents drop the ball here. This week, you’ll learn proven strategies to deliver value, build trust, and outshine the competition:
Explore the Half-Hour Hustle and W.O.W. frameworks to impress buyers with value before the competition can. Develop a system to personalize your follow-up and create momentum. Learn why most buyers talk to 5 agents and how to make sure you’re the one they remember. What to Expect: By the end of Week 3, you’ll have a proven strategy for using that crucial 30-minute window to secure the buyer’s trust and commitment.
Week 4: Fortune in the Funnel
Many agents focus only on chasing new leads, neglecting the long-term relationships that fuel sustainable success. This short-sighted approach leaves money on the table. This week, you’ll learn how to nurture your database effectively, balance your effort-to-opportunity ratio, and build a pipeline that delivers consistent opportunities over time:
Learn to prioritize your outreach and maintain strong relationships across your database. Discover why the effort-to-opportunity ratio is key to sustainable success. Develop a system to stay top-of-mind with buyers even months after your first call. What to Expect: After Week 4, you’ll have the tools to turn your database into a pipeline of consistent opportunities—keeping your business growing, no matter the market.
Why Agents Choose ourLead Certification
This isn’t theory or guesswork—our framework is built from years of field-tested strategies, designed to give agents a competitive edge in today’s market.
50%
Proven Systems
Unlock frameworks and tools that consistently turn online leads into loyal clients. Agents using these strategies see a 50% increase in lead conversions within 3-6 months.
80%
Better Connection
Learn strategies to meet buyers face-to-face and establish lasting trust. 80% of buyers choose the first agent they meet in person—position yourself to be that agent.
3x
Personal Brand
Master techniques to showcase your unique value. Agents with a strong personal brand close 3x more deals than those relying on generic approaches.
20%
Sell More
Focus on strategies that help you close more deals with online buyers. Agents with consistent follow-up and smarter approaches see a 20% boost in sales performance.
Program Tiers
Self-Guided
$199one time
Learn at your own pace with full access to all course materials, quizzes, and resources. Perfect for agents ready to master proven tools and strategies to convert online leads into loyal clients:
- 4 weeks of materials and quizzes
- Digital resources and frameworks
- Certification upon completion
- Lifetime access to all content
Guided
$399one time
Go beyond self-paced learning with interactive support and collaboration. This tier combines the structured curriculum with the power of live coaching and a vibrant peer network to keep you motivated and on track:
- Everything in the Self-Guided tier
- Weekly live coaching sessions
- Real-time Q&A with instructors
- Access to additional office hours
- Networking with other like-minded agents in our community
Mentorship
$1,499/mo
Achieve mastery with personalized coaching and tailored guidance. The Elite package offers exclusive access to one-on-one coaching and ongoing mentorship designed to help you scale beyond the bootcamp:
- Everything in the Guided tier
- Private 1:1 mentorship
- Tailored planning and feedback
- Detailed progress tracking
For Teams:
Looking to enroll multiple agents? We offer exclusive pricing and additional benefits for teams that want to maximize their lead conversion potential. Equip your entire team with the tools, strategies, and coaching they need to succeed. Learn More
Data that Moves You
If you've got questions, we have the answers.
This program is tailored for real estate agents eager to master online lead conversion. Whether you’re new to the industry or an experienced agent refining your skills, this course equips you with the tools to stand out and succeed.
You’ll learn proven strategies to turn online leads into loyal clients, future listings, and referrals. By the end of the program, you’ll have a clear, actionable framework to consistently convert leads and grow your business.
Attendance at live sessions is strongly recommended for Guided and Elite participants, as it offers real-time feedback and personalized coaching. However, certification is achieved by completing all course materials, quizzes, and the final test.
Plan to spend 3-5 hours per week on lessons, assignments, and quizzes. Live sessions (if applicable) typically run an additional hour each week, providing added value and direct interaction with instructors.
Yes! Certification is awarded to participants who complete all required lessons, quizzes, and the final test, demonstrating mastery of Elequate’s lead conversion framework.