The Platform Behind the Results

Built for team leaders who buy online leads. See where your pipeline breaks, coach with real data, and close more deals.

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Call Intelligence

Every conversation, scored and coached

Every sales call is captured, transcribed, and classified automatically — then scored against the CALM framework agents learn in Lead Certification, so agents and team leads see exactly what happened and exactly what to fix. Agents on Elequate convert up to 190% more.

Based on Elequate platform data. Individual results vary.

  • Every call transcribed and classified automatically — no self-reporting
  • Scored against proven frameworks, agent by agent, call by call
  • Coaching moments surfaced so team leads walk into every 1:1 with evidence
B
14/ 16
CALM — Initial Contact · Saved
Scored by
Marcus BellMarcus Bell
Taylor KimTaylor Kim
Elequate
Energy & Enthusiasm
1 / 1
C.A.L.M. Framework
6 / 7
Bad Habits
5 / 5
Close
2 / 3
TrueCounts

The numbers your CRM won't show you

Your CRM shows you a tidy pipeline — the deals still in play. It won't show you the ones that quietly slipped away, or where. TrueCounts gives you the complete, honest funnel and puts a dollar figure on every leak — so you see exactly what you're losing, and where to fix it. A free funnel audit is the fastest way to see yours.

  • The complete funnel — not the trimmed-down view your CRM defaults to
  • Every drop-off surfaced, so no lost deal slips by unnoticed
  • Each leak priced in real dollars — see exactly what every gap is costing you
TrueCounts — per-agent conversion funnel showing where deals leak, priced in dollars
Practice Lab

Rehearse the call before it counts

Agents run the hard calls against a realistic AI lead first — speed-to-lead, objections, the appointment ask — so the reps happen here, not on a live buyer. Every run is voiced, transcribed, and scored on the spot.

  • An AI practice partner on demand — any persona, any objection, any hour of the night, with no live lead at risk
  • Scored against the exact same frameworks as their real calls, so practice maps straight to performance on the floor
  • Pass the rep before you go live — agents earn their reps in the lab instead of learning them on real buyers
Larry
Larry wants the Listing Agent
Zillow buyer lead
Live
Larry
Yeah, I'm calling about the house on Oak Street you've got listed. Can you put me through to the listing agent?
You
Happy to help with that one — I actually work those listings too. Are you looking to get inside 234 Oak, or comparing a few homes over there?
Larry
I just want whoever holds the listing. No offense — I figure they know the house best.
You
Totally fair. Here's the thing — I can get you into 234 Oak and any other home you've had your eye on. One agent, every door.
Larry
…Okay. There are actually two others I wanted to see.
You
Perfect — let's grab a time this week and knock out all three in one trip. Does Thursday afternoon work?
Listening…
Agent 360

Coaching with receipts, not opinions

Every agent gets one page: five dials that show exactly where they're strong and where they're stuck. CRM Health gates the whole thing — if they're not using the tool, nothing else counts — then you coach the one dial holding them back, not some blended average that hides it. Bring the page into your next pipeline review.

  • Every agent on one page — five dials that show exactly where they're sharp and where they're stuck, with no blended average to hide behind
  • CRM Health is the gate: if the tool isn't being used, the other four dials are just guesses — so that's the first thing you fix
  • Coach the one dial actually holding them back, not a tidy overall score that quietly averages the problem away
Alex Rivera
Alex Rivera
Around Town Properties
Agent since 2023 · 214 leads
CRM Health 8.6 / 10
P.O.P.
First-call quality
7.8/ 10
+0.6
Tour
Meetings + showings
4.9/ 10
−0.8
Nurture
Works the book
7.1/ 10
+0.3
Close
Offers + conversion
6.4/ 10
+0.2
Pipeline Forecasting

Know your revenue before it happens

Set the goal, then watch your live pipeline move against it — active, pending, and closed deals rolling up in real time — and see the projection close the gap before the month does. It's the whole arc in one place: the number you're chasing, where the pipeline stands today, and where it's headed. You know what's coming before it gets here, not after.

  • Set a goal, then track active, pending, and closed pipeline against it in real time — no spreadsheet required
  • Every projection grounded in named, in-flight deals you can open and check — no black-box math
  • See the month land before it closes — and start fixing August while it's still July
Pipeline Forecast
$1.5M $1M $500K $0 Jan Feb Mar Apr May Jun TODAY Last year $1.24M projected by June +38% vs last June
Based on 36 pending deals · $226K in-flight GCI · trailing 6-mo growth +18.8%
ZIP Intelligence

Know exactly where to fish

Stop buying leads your agents won't convert. Every ZIP in your market gets graded on the leads it produces, how well your team actually converts them, and whether you have the agents to cover the territory — history over fantasy, so your next lead dollar goes where your team actually performs. (Campaign planning built on this map is coming.)

  • Every ZIP scored on lead volume, conversion, and coverage
  • Spot under-staffed territory before it quietly costs you deals
  • The foundation for campaign planning — coming next
ZIP Performance Score
Cold
Hot
92109
Score82
Leads41
Conversion31%
Avg price$895K
Coverage14 / agent
Agents3
4 ZIPs are sourcing 10+ leads per agent — likely under-staffed
92109, 92107, 92101 +1 more
Questions

Frequently Asked

You stop guessing. Every call your team makes is captured and scored automatically — no logging, no self-reporting, nobody deciding after the fact what gets written down. Most leaders coach from the three calls they happened to overhear. You walk into the 1:1 with all of them.

TrueCounts is the complete funnel, not the trimmed-down view a CRM defaults to. It surfaces every drop-off between a lead arriving and a deal closing, and prices each leak in real dollars so you can see what a specific gap is actually costing you. Most teams leave over $2.5M in GCI on the table each year — that is the size of the opportunity we typically identify during a Funnel Assessment, not revenue recovered — and TrueCounts is how you find out where yours is going.

No. We plug into the CRM you already run — we're not a CRM and we don't sell leads. Leads, stage changes and call recordings flow in on their own. Nobody migrates anything, and no agent gets new busywork.

Almost certainly, and that's the uncomfortable part. Every leader has a gut ranking of their roster. Put a real number next to each name and the order changes — the agent you worry about is often fine, and the one you stopped worrying about is usually where the deals are going.

They don't have to. Nothing about the data depends on an agent logging in, remembering, or cooperating — that's the whole design. The one place they show up on their own is Practice Lab, because rehearsing against an AI at 9pm costs a lot less than blowing a real lead at 9am.

Right now you probably don't — and neither does the vendor selling you the territory. We show you where your team actually converts and where the spend quietly disappears, so the next allocation conversation runs on your own history instead of someone else's map. Buy where you win. Staff where you're thin.

A grade is a verdict on something that already went wrong — it tells an agent they lost the lead, it doesn't make the next call better. We score the real call, put the agent in practice on the exact thing that broke, then put a human coach in front of them. Software can tell you what happened; changing what happens next still takes a person.

See Your Pipeline's Blind Spots

Get a free CRM and sales funnel audit. We'll show you exactly where leads are dropping off and how much GCI you're missing — no obligation.

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