The Platform Behind the Results

Built for team leaders who buy online leads. See where your pipeline breaks, coach with real data, and close more deals.

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Call Intelligence

Every conversation, scored and coached

Every sales call is captured, transcribed, and classified automatically — then scored against the CALM framework, so agents and team leads see exactly what happened and exactly what to fix.

  • Every call transcribed and classified automatically — no self-reporting
  • Scored against proven frameworks, agent by agent, call by call
  • Coaching moments surfaced so team leads walk into every 1:1 with evidence
B
14/ 16
CALM — Initial Contact · Saved
Scored by
Marcus BellMarcus Bell
Taylor KimTaylor Kim
Elequate
Energy & Enthusiasm
1 / 1
C.A.L.M. Framework
6 / 7
Bad Habits
5 / 5
Close
2 / 3
TrueCounts

The whole funnel you actually ran

Your CRM shows you the pipeline as it looks today. TrueCounts rebuilds the funnel you actually ran — every lead's full history, including the ones that got reassigned, trashed, or quietly went cold — so nothing that happened gets erased from the record.

  • See the complete funnel — not just the leads still sitting in your pipeline today
  • Every reassigned, trashed, and gone-quiet lead accounted for — the deals your CRM already forgot
  • Each leak priced in dollars, so you can see exactly what every gap is costing you
TrueCounts — per-agent conversion funnel, every lead's full history rebuilt including reassigned, trashed, and gone-quiet leads
Practice Lab

Rehearse the call before it counts

Agents run the hard calls against a realistic AI lead first — speed-to-lead, objections, the appointment ask — so the reps happen here, not on a live buyer. Every run is voiced, transcribed, and scored on the spot.

  • An AI practice partner on demand — any persona, any objection, any hour of the night, with no live lead at risk
  • Scored against the exact same frameworks as their real calls, so practice maps straight to performance on the floor
  • Pass the rep before you go live — agents earn their reps in the lab instead of learning them on real buyers
Larry
Larry wants the Listing Agent
Zillow buyer lead
Live
Larry
Yeah, I'm calling about the house on Oak Street you've got listed. Can you put me through to the listing agent?
You
Happy to help with that one — I actually work those listings too. Are you looking to get inside 234 Oak, or comparing a few homes over there?
Larry
I just want whoever holds the listing. No offense — I figure they know the house best.
You
Totally fair. Here's the thing — I can get you into 234 Oak and any other home you've had your eye on. One agent, every door.
Larry
…Okay. There are actually two others I wanted to see.
You
Perfect — let's grab a time this week and knock out all three in one trip. Does Thursday afternoon work?
Listening…
Agent 360

Coaching with receipts, not opinions

Every agent gets one page: five dials that show exactly where they're strong and where they're stuck. CRM Health gates the whole thing — if they're not using the tool, nothing else counts — then you coach the one dial holding them back, not some blended average that hides it.

  • Every agent on one page — five dials that show exactly where they're sharp and where they're stuck, with no blended average to hide behind
  • CRM Health is the gate: if the tool isn't being used, the other four dials are just guesses — so that's the first thing you fix
  • Coach the one dial actually holding them back, not a tidy overall score that quietly averages the problem away
Alex Rivera
Alex Rivera
Around Town Properties
Agent since 2023 · 214 leads
CRM Health 8.6 / 10
P.O.P.
First-call quality
7.8/ 10
+0.6
Tour
Meetings + showings
4.9/ 10
−0.8
Nurture
Works the book
7.1/ 10
+0.3
Close
Offers + conversion
6.4/ 10
+0.2
Pipeline Forecasting

Know your revenue before it happens

Set the goal, then watch your live pipeline move against it — active, pending, and closed deals rolling up in real time — and see the projection close the gap before the month does. It's the whole arc in one place: the number you're chasing, where the pipeline stands today, and where it's headed. You know what's coming before it gets here, not after.

  • Set a goal, then track active, pending, and closed pipeline against it in real time — no spreadsheet required
  • Every projection grounded in named, in-flight deals you can open and check — no black-box math
  • See the month land before it closes — and start fixing August while it's still July
Pipeline Forecast
$1.5M $1M $500K $0 Jan Feb Mar Apr May Jun TODAY Last year $1.24M projected by June +38% vs last June
Based on 36 pending deals · $226K in-flight GCI · trailing 6-mo growth +18.8%
ZIP Intelligence

Know exactly where to fish

Stop buying leads your agents won't convert. Every ZIP in your market gets graded on the leads it produces, how well your team actually converts them, and whether you have the agents to cover the territory — history over fantasy, so your next lead dollar goes where your team actually performs. (Campaign planning built on this map is coming.)

  • Every ZIP scored on lead volume, conversion, and coverage
  • Spot under-staffed territory before it quietly costs you deals
  • The foundation for campaign planning — coming next
ZIP Performance Score
Cold
Hot
92109
Score82
Leads41
Conversion31%
Avg price$895K
Coverage14 / agent
Agents3
4 ZIPs are sourcing 10+ leads per agent — likely under-staffed
92109, 92107, 92101 +1 more

See Your Pipeline's Blind Spots

Get a free CRM and sales funnel audit. We'll show you exactly where leads are dropping off and how much GCI you're missing — no obligation.

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