All Writing
You Are Not the Main Character
A broker in Greenwich put three deals under contract in seven days. What she told me afterward about urgency is the whole job — and it has almost nothing to do with you.
Read the noteBrokers Count Rooftops. Team Leads Count Deals Per Lead.
It took me five years to learn that brokerages and teams are two different businesses that happen to share a license. Most team leads drift into broker math as they grow — and it costs them.
Read the noteIt's Not About You: What Team Leaders Get Backwards About Their Own Agents
Team leads who build the business around their own convenience get compliance. The ones who build it around the agent's win get performance. Three places you can see the difference without looking hard.
Read the noteWhat 1,000 Agents Taught Me About Where the Industry Is Headed
We crossed 1,000 agents on the platform. Three lessons from a year of real team data — and the one place I disagree with almost everyone building software for this industry.
Read the noteThe Ultimate Guide to Running Highly Effective Pipeline Reviews
The five-step agenda for pipeline reviews and agent 1:1s that actually change behavior: how to prep, what to ask, which numbers to coach to, and how to make the commitment stick to next week.
Read the guide